By JON M. CHANG
Everyone who creates a Kickstarter page wants to do everything possible
to succeed. But your choice of words could play a bigger role in a
project's success than its creator might think. Researchers analyzed
more than 45,000 different Kickstarter campaigns and found that certain
phrases were more likely to appear in successful projects than in failed
ones.
Tanushree Mitra, a computer science graduate student at the Georgia
Institute of Technology, said that the research was inspired by
unexpected Kickstarter failures. "Ninja Baseball had already generated
attention from the press," she told ABC News. "We had the feeling it
would get funded, but it didn't meet its goals."
Mitra initially didn't see language as one of the most important
elements associated with a Kickstarter success. "In our model, we
included many different possible factors, like the kind of project or
the funding goal," she said. "But the main factor was language."
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